דרושים VP Marketing בתל אביב

We are seeking an experienced and visionary VP Marketing to lead the marketing strategy and execution for a fast-growing gaming company. The ideal candidate is a data-driven, creative, and strategic leader with deep knowledge of user acquisition, brand positioning, and community engagement in the gaming industry. This role requires a balance of analytical and creative thinking, hands-on execution, and strong leadership skills to drive growth across global markets.

**Key Responsibilities
**Strategic Leadership

• Define and execute the global marketing strategy to drive user acquisition, engagement, and retention across multiple gaming titles and platforms.
• Lead all marketing functions, including growth, brand, creative, community, and communications.
• Partner closely with product, data, and studio teams to ensure marketing initiatives are aligned with game design, player insights, and business goals.
• Establish measurable KPIs to track and optimize marketing performance across all channels.

User Acquisition & Growth

• Oversee performance marketing campaigns across digital channels (Meta, Google, TikTok, influencer networks, programmatic, etc.).
• Develop and optimize media mix models to ensure efficient UA spend and positive ROI.
• Leverage data analytics to identify growth opportunities and refine audience segmentation and targeting.

Brand & Creative

• Build and evolve the company’s brand identity, ensuring consistency across all touchpoints.
• Lead creative strategy for marketing assets, trailers, campaigns, and storytelling initiatives.
• Collaborate with internal and external creative teams to produce high-impact campaigns that resonate with global audiences.

Community & Player Engagement

• Drive community engagement initiatives across Discord, Reddit, YouTube, Twitch, and other player channels.
• Establish long-term relationships with content creators, streamers, and gaming influencers.
• Champion player feedback loops to enhance brand loyalty and product-market fit.

Team Leadership & Operations

• Build, mentor, and lead a multidisciplinary marketing team, fostering a culture of creativity, performance, and accountability.

• Manage relationships with agencies, partners, and platform representatives.

• Own marketing budgets, forecasting, and reporting to senior leadership.

Requirements

• 8+ years of marketing experience, with at least 3 years in a senior leadership role within the gaming or b2c industries.
• Proven track record in scaling games through performance marketing, brand storytelling, and data-driven growth.
• Strong analytical mindset with experience in campaign attribution, data tools, and KPI optimization.
• Deep understanding of gaming audiences, player behavior, and market trends.
• Experience managing cross-functional teams and large marketing budgets.
• Excellent communication and presentation skills in English (additional languages – advantage).
• Passion for gaming and familiarity with current titles, genres, and player communities.