דרושים Senior Growth Product Manager בתל אביב

We’re looking for a hands-on Senior Growth Product Manager to lead key growth initiatives across mobile and web—from onboarding and Web2App flows to lifecycle automation and pricing experiments.

At Boards, we’re proudly product-led first. Our growth so far has been powered entirely by our PLG motion—without sales or paid acquisition—serving a massive and underserved global market. You’ll be joining at a high-growth inflection point, with a rare opportunity to help shape the systems, loops, and levers that will drive the next phase of scale.

You’ll collaborate with a cross-functional squad to own the product-led growth (PLG) funnel, launch high-impact experiments, and drive growth across the entire user lifecycle.

We’re not looking for someone to just strategize and delegate—we want a builder who’s obsessed with performance, fueled by data, and driven to make measurable impact. If you love shipping fast, learning from users, and optimizing every stage of the funnel—let’s talk.

What You’ll Be Doing

• Own and optimize key stages of the PLG funnel: activation, retention, and monetization across mobile and web.
• Design, build, and optimize Web2App flows ( install-to-signup conversion, trial-to-pay conversion, etc)
• Lead a cross-functional growth squad—engineering, design, and data—to ship high-quality product experiences end-to-end.
• Define product specs, edge cases, and user stories; work hands-on with design and engineering from concept through QA and release.
• Design and run growth experiments to improve onboarding, feature adoption, pricing, packaging, and paywalls.
• Use data to inform decisions—track metrics, build dashboards, and uncover opportunities.
• Build and continuously refine lifecycle journey automation (Customer.io or similar) to support scalable, personalized growth loops.
• Manage various aspects of subscription flows across the App Store, Play Store, and Web Payment solutions.

What You Bring

• 5+ years of product management experience, including 2+ years in a growth-specific role at a PLG company.
• Proven track record in consumer or SMB SaaS, with hands-on experience in mobile-first and cross-platform products.
• Strong track record of shipping impactful features that moved the needle on product and business metrics.
• Deep analytical capabilities—fluent in funnel metrics, A/B testing, cohort analysis, and growth performance tracking.
• A performance-driven mindset—you think in experiments, measure everything, and thrive on continuous optimization.
• Experience driving growth across subscription billing systems (App Store, Play Store, Stripe, Paddle, etc.).
• Deep understanding of user journeys, funnel metrics, cohort analysis, A/B testing, and lifecycle performance.
• Hands-on, low-ego, high-output mindset—comfortable jumping into tools like Figma, Mixpanel, SQL, or whatever’s needed to get things done.
• Excellent storytelling and stakeholder alignment skills—able to rally cross-functional teams around bold bets.