דרושים Vice President Marketing בכל הארץ

Pango is moving towards a strategic "All in one payment solution" app and growing fast.

We’re seeking a VP of Marketing to lead Pango’s growth and brand evolution. In this high-impact role, you’ll be an essential key member of Pango’s executive leadership team, contributing to company-wide strategy and decision-making.

**
Responsibilities**

• :Lead, mentor, and scale an in-house marketing team, including specialists in digital, brand, content, marketing automation, and social medi
• aBuild and execute the annual marketing plan, ensuring alignment with business objectives and achievement of defined goal
• sDefine and track KPIs (ROAS, CAC, LTV, etc.) to drive measurable business impac
• tManage and optimize paid media and digital campaigns across platforms such as Google, Meta, and TikTok etc
• .Direct relationships with external partners, including creative agencies, media buyers, PR firms, influencers, and production vendor
• sOversee lifecycle marketing, including automation, segmentation, and personalized, event-driven campaigns in collaboration with Data and Product team
• sDrive social media strategy and community engagement—responding to trends, managing influencers, and own Pango’s visual identity and tone of voice across social platforms
• .Oversee marketing initiatives related to subscriptions, loyalty programs, and customer value growt
• hPartner with internal teams (Sales, Product, Tech, Finance) to ensure effective execution and delivery across initiative

s
Requirement

• s:10+ years of marketing experience, including at least 5 years in leadership roles**, preferably within B2C tech companies and large-scale consumer ap**
• psProven track record of building and leading successful consumer brands in the Israeli market - Mu
• stExperience developing and executing marketing strategies while managing significant budge
• tsHands-on expertise in digital advertising, media buying, analytics, and marketing automation too
• lsDemonstrated ability to build, mentor, and scale high-performing marketing tea
• msStrong collaboration skills with external agencies, media buyers, and creative partne
• rsCreative and data-driven mindset with a focus on experimentation and insight-based decision-maki
• ngExcellent strategic thinking—able to simplify complex challenges, communicate clearly, and make smart data-driven decisio
• nsRelevant academic degree in Marketing, Communications, or a related fie
• ldFluent in Hebrew and English, both written and spok

en