דרושים Data & Marketing Automation Specialist בתל אביב

We are an international fintech company developing advanced platforms for managing and optimizing financial and technological processes. Our environment is fast-paced, data-driven, and collaborative - where innovation, automation, and precision go hand in hand.

**Responsibilities

**Data Analysis & Customer Journey Optimization

• Analyze the end-to-end client journey and usage patterns to uncover insights that improve experience, performance, and conversion.
• Identify bottlenecks, trends, and opportunities to enhance efficiency, engagement, and retention.
• Build and maintain dashboards, reports, and KPIs to support data-driven decision-making across teams.
• Work extensively with Mixpanel, Google Analytics, SQL, Excel, HubSpot, Google Sheets, and other BI systems.
• Leverage Mixpanel and GA to track user behavior, conversion funnels, and retention trends, turning raw data into actionable strategies.
• Collaborate with cross-functional teams — Product, Marketing, Tech, and Compliance - to align journey insights with strategic initiatives.

Marketing Automation & Customer Engagement

• Design, implement, and optimize marketing automation flows and lifecycle campaigns that drive engagement and retention.
• Work with CRM tools (such as HubSpot, ActiveCampaign, Salesforce, or similar) to build personalized and data-driven communication strategies.
• Develop and execute onboarding, reactivation, and nurture campaigns that close the loop between marketing and customer experience.
• Translate behavioral data into targeted, automated messaging that strengthens customer relationships and loyalty.

Project Management & System Implementation

• Lead and coordinate cross-departmental projects involving product, marketing, tech, and business stakeholders.
• Implement and manage systems such as Data Analytics, CRM, and Marketing Automation platforms.
• Optimize internal workflows and operational processes based on analytical findings.

Requirements:

• 3+ years of experience in Data Analysis, Business Analysis, Growth, Project Management – preferably in fintech, SaaS, or digital services.
• Strong analytical skills with proven proficiency in Mixpanel, Google Analytics, BI tools, SQL, and Excel/Google Sheets.
• Hands-on experience with Marketing Automation and CRM systems (e.g., HubSpot, Salesforce, ActiveCampaign).
• Demonstrated ability to plan and execute automated customer journeys and data-driven lifecycle campaigns.
• Holistic understanding of customer and product journeys, including acquisition, conversion, and retention flows.
• Proven ability to manage and deliver complex, cross-functional projects.
• Excellent communication and presentation skills in English.
• Highly organized, proactive, and detail-oriented.
• Advantage: experience in international or financial environments.

If you live and breathe data, understand customer behavior, and love turning analytics into personalized, automated customer experiences - we’d love to meet you.