דרושים Marketing & Sales Operations Specialist בהוד השרון

Panaya is a leading provider of ERP and CRM Change Intelligence and Smart Testing solutions. Our SaaS platform empowers enterprises to accelerate change implementation while minimizing the time, cost, and risk across business applications like SAP®, Oracle® EBS, and Salesforce.com. Powered by cutting-edge data aggregation, machine learning and AI-driven Smart Testing, Panaya provides deep insights and automation that enable organizations to identify dependencies, accelerate testing, and ensure business continuity. With Panaya, companies gain the confidence to evolve and innovate rapidly.

Recognized by DUN’s 100 as one of Israel’s top Hi-Tech companies to work for in 2025, Panaya has also been honored by Gartner and Forrester for its market leadership and innovation.

What will you do?

You’ll be the driving force behind our growth engine - making sure our marketing and sales systems run smoothly, data stays clean, and campaigns deliver real impact. From optimizing workflows to uncovering insights and powering demand generation, you’ll help turn strategy into measurable growth.

Responsibilities:

Marketing Operations

• Own the daily administration of Marketo, SFDC, and Marketing Hub.
• Ensure SDR workflows, lead routing, scoring, and automation are optimized and functional.
• Maintain high standards of data hygiene and integrity across all records.
• Train team members on best practices and ensure system adoption.

Tracking & Reporting

• Develop and maintain dashboards and regular reports covering:
• Inbound marketing performance (website, content, SEO, paid).
• Outbound SDR efforts (email, sequences, calls).
• Pipeline velocity and funnel conversion metrics.
• Present insights to the VP Growth, CMO, and Sales/Marketing leaders with actionable recommendations.

Lead Generation & Demand Activities

• Support and execute demand generation initiatives, including:
• Paid campaigns, webinars, partnerships, email marketing, and gated content.
• SDR campaign support (audience segmentation, messaging insights).
• Monitor lead sources, campaign attribution, and funnel progression.

SDR & Growth Enablement

• Act as a liaison between SDRs and Marketing to align messaging and targeting.
• Provide SDRs with enriched lead data, personas, and prioritization.
• Track SDR performance and identify coaching opportunities.

Requirements:

• +4 years experience in Revenue Operations, Sales Ops, Marketing Ops, or Demand Gen.
• Deep hands-on experience with Marketo and SFDC - MUST
• Strong analytical skills with experience in building reports and dashboards.
• Familiarity with SDR workflows and tools (e.g., Outreach, Salesloft, Apollo, Clay).
• Proven experience supporting both marketing and sales organizations.
• Self-starter with excellent communication and organizational skills.
• Experience with social media tools is a plus.

Temporary position for a period of 10 months