דרושים User Acquisition Manager בתל אביב

About Us

Geckos Games is a fast-growing gaming company on a mission to bring competitive gaming to the mass market. We create bold, action-packed experiences that combine innovation, data, and top-tier execution, delivering games that challenge, excite, and engage players at every level.

As our presence in the U.S. continues to expand, we operate like a performance-driven startup: quick to adapt, focused on excellence, and committed to building immersive products that stand out in a competitive landscape. As we grow, we are strengthening our financial operations, and this role plays a key part in that evolution.

Role Overview

We’re looking for a self-starter, data-driven, high-ownership UA Manager who lives and breathes performance marketing. You will take full ownership of acquisition across paid social, experimentation, creative strategy, and growth loops. This is a high-impact role where you will shape Thrillzz’s user growth from the ground up, partner directly with the CMO, and operate with full autonomy.

Responsibilities

Paid Social & Performance Marketing

• Own and scale acquisition across TikTok, Snap, Meta, and emerging social channels
• Manage budgets, pacing, forecasting, and optimizations with a focus on ROAS, CPA, and retention
• Build, manage, and iterate Creative + CPP testing frameworks for continuous A/B experimentation
• Partner closely with design to synthesize learnings, develop hypotheses, and streamline production
• Deeply analyze creatives to identify winning patterns, angles, and new opportunities

Cross-Channel Growth

• Experience with DSPs (Moloco, Liftoff, Unity, Kayzen), ad networks, and incent traffic
• Build and test incremental UA channels while managing fraud, quality, and attribution nuances

Attribution & Analytics

• Strong command of MMPs (Singular preferred), SAN setups, SKAN V4+, privacy-centric optimization
• Troubleshoot attribution discrepancies, event mapping, revenue tracking, postbacks, and partner integrations
• Define reporting, dashboards, daily KPIs, cohort analysis, and creative-level performance insights

Growth Strategy & Execution

• Build a culture of constant experimentation — hypothesis → launch → measure → iterate
• Work closely with the CMO to update strategy, performance insights, and weekly priorities
• Collaborate cross-functionally with product, data, design, and leadership
• Proactively identify new growth opportunities, blockers, and solutions

Requirements

• over 4 years of hands-on Mobile UA experience (sports or gaming a strong plus)
• Deep expertise managing TikTok, Snap & Meta at scale
• Strong creative instincts and ability to extract performance insights from angles, hooks & asset breakdowns
• Fluency in attribution mechanics: MMPs, SKAN, SAN, event mapping, cohort modeling
• Proven ability to scale budgets while maintaining CPA, ROAS & LTV efficiency
• Highly analytical with command of dashboards, pacing, structured reporting & cohort views
• Independent, decisive, fast executor who thrives in a high-velocity startup culture
• Strong communicator who can influence prioritization and partner effectively cross-functionally
• Bonus: DSP/network experience, U.S. sports audience familiarity, sweepstakes/fantasy exposure, creative automation workflows

AI Capabilities (2025 Required)

• AI-native execution across the full UA lifecycle: testing velocity, research, QA, and competitive scans
• Ability to use copilots (ChatGPT, Midjourney, Runway, Sora, Claude, etc.) to accelerate creative iteration, CPP validation, and breakdowns

What You’ll Get

• Work directly with the CMO & founding team
• High ownership, strategic runway, and autonomy
• A passionate, high-velocity culture
• The opportunity to scale the next breakout sports platform in the U.S.