דרושים User Acquisition Manager בתל אביב

We are building the future of digital entertainment — an innovative platform that combines seamless gaming experiences with an advanced rewards system, allowing users to play casual games, cash out earnings, and win real prizes.

We are looking for a highly motivated and skilled Mobile User Acquisition Manager to lead our user growth efforts and have a direct impact on the company’s success.

In this role, you will be responsible for developing and managing data-driven acquisition campaigns to attract high-value users to our platform.

You will work closely with a dynamic team of creatives, product managers, and data experts, driving innovative strategies to meet ambitious growth goals.

**Responsibilities

**Develop, launch, and optimize mobile user acquisition campaigns across leading platforms including Google, Meta (Facebook/Instagram), TikTok, DSPs, Moloco, AppLovin, Unity, and more

Monitor and analyze campaign performance to maximize ROI and achieve user growth KPIs

Conduct extensive A/B testing on creatives, targeting, and user funnels to continuously improve performance

Collaborate closely with creative teams to produce compelling, audience-tailored ad content

Manage and optimize advertising budgets to ensure cost-efficient user acquisition

Use mobile analytics tools to generate insights, reports, and actionable recommendations

Stay up to date with industry trends, platform changes, and competitor strategies to maintain a competitive edge.

Report directly to the Marketing Manager and play a key role in driving innovation within the digital entertainment space

**Requirements

**At least 4 years of proven experience in mobile user acquisition

Strong preference for experience in entertainment, gaming, or Play-to-Earn (P2E) applications

Demonstrated success in driving scalable, measurable user acquisition campaigns

Deep understanding of mobile advertising challenges and opportunities

Hands-on expertise with mobile advertising platforms including Google Ads, Meta Ads, TikTok Ads, DSPs, Moloco, AppLovin, and Unity — mandatory

Proven experience working with mobile analytics and attribution tools such as Adjust, AppsFlyer, and Firebase

Strong analytical skills with the ability to interpret complex data and make data-driven decisions

Creative mindset with a sharp eye for identifying effective advertising strategies

Excellent project management, communication, and cross-functional collaboration skills

Bachelor’s degree in Marketing, Business Administration, or a related field — an advantage