דרושים Head of Marketing & Communications בתל אביב

Zengo is looking for an experienced, hands-on Head of Marketing & Communications to lead our global marketing, brand, communications, and growth efforts. This role drives our dual-market strategy across high-scale B2C acquisition and enterprise-grade B2B demand generation, and plays a key part in shaping Zengo’s next stage of growth.

What You’ll Do

• Lead all B2C marketing efforts: user acquisition, performance, CRM, lifecycle, activation, retention, creative, content, and campaigns.
• Own the marketing strategy for Zengo Business (B2B): demand generation for SMBs/SMEs, paid programs, content funnels, ABM, events, and partnerships.
• Manage corporate and product communications, PR, announcements, media/influencer relations, and thought leadership.
• Oversee content strategy across B2C & B2B, community initiatives, and unified company messaging.
• Build, lead, and mentor a high-performing marketing & communications team.
• Run marketing operations, budgeting, analytics, and cross-functional alignment with Product, Engineering, Sales, Compliance, and Growth.

**Who We’re Looking For

**A strategic yet execution-driven marketing leader with strong experience across both B2C and B2B. Someone who can craft a compelling brand narrative, build scalable marketing engines, elevate Zengo’s presence, and deliver measurable business impact.

Requirements:

Must-Have Experience

• 6+ years of marketing leadership within high-growth tech companies.
• Significant experience in BOTH B2C and B2B marketing — ideally having: Scaled a consumer mobile or fintech product, and Built or led B2B demand gen engines (0→1M or 1M→scale).
• Proven track record owning marketing strategy, hiring teams, and managing multi-disciplinary functions.
• Strong command of digital acquisition, funnel optimization, analytics, and campaign measurement.
• Direct experience with PR, media relations, crisis comms, and corporate communications.
• Exceptional storytelling, messaging, and narrative-building skills.
• Excellent written and spoken English

Nice-to-Have

• Crypto, blockchain, or fintech domain experience.
• Experience with MPC, security products, or developer-oriented ecosystems.
• Experience launching products globally in highly competitive markets.