דרושים LiveOps & Lifecycle Specialist בתל אביב

About Dividandy

Dividandy is a skill-based gaming company merging fintech, gaming, and competition. Players enter tournaments, compete using virtual trading skills, and win real rewards. We move fast, test constantly, and rely on smart lifecycle and Live Ops systems to engage, retain, and grow a global player base.

We’re looking for a LiveOps & Lifecycle Specialist who understands player behavior deeply and can turn segmentation, journeys, and LiveOps calendars into high-impact engagement and monetization outcomes.

Role Overview

This is a hybrid CRM + LiveOps role at the center of Dividandy’s player experience.

You own the lifecycle.

You own the calendar.

You own the conversation between us and our players.

You will design journeys, build segments, deploy communications, and operate the daily/weekly LiveOps routines that drive activation, engagement, retention, and revenue.

Your work shapes the rhythm of the game and the emotional flow of every player’s experience.

Key Responsibilities

Lifecycle & CRM Execution

• Design, launch, and optimize lifecycle journeys across: Onboarding & FTUE, Activation & habit formation, Engagement & upsell, Churn prevention & reactivation
• Own multichannel communications: email, push, in-app, SMS, ensuring every message has purpose, timing, and measurable impact.
• Build segmentation logic, player archetypes, and targeting frameworks.
• Create and maintain VIP and loyalty flows including triggers, escalations, and high-value touch points.
• Run continuous experiments on messaging, incentives, timing, and channel mix.

LiveOps & Calendar Ownership

• Own the full LiveOps calendar - events, offers, communications, pacing, dependencies, and alignment with product releases.
• Manage tournament-related LiveOps: setup, player communication, monitoring, and post-event analysis.
• Maintain and evolve the LiveOps Library - templates, playbooks, repeatable structures.
• Ensure a flawless operational rhythm: documentation, workflows, readiness checks, contingency plans.

Data, Insights & Optimization

• Analyze lifecycle performance, player behavior, funnel health, and cohort trends.
• Work with Product, Economy, Monetization, and BI to refine segments, triggers, attributes, and event logic.
• Identify drop-off points in FTUE, activation, and progression - and take action to improve them.
• Build dashboards or reporting routines to surface insights and guide strategic decisions.

Cross-Functional Collaboration

• Partner with Product, Economy, and Monetization to design journeys, triggers, and LiveOps-driven experiences.
• Collaborate with Creative for templates, messaging, and event assets.
• Work closely with Data/BI to ensure tracking, attributes, and signals support CRM needs.
• Connect with CS & VIP teams to integrate player feedback loops and special handling for high-value users.

Who You Are

• 3-6 years of experience in CRM, Lifecycle, Retention, or LiveOps, ideally in mobile gaming, fintech, social casino, or trading apps.
• Hands-on mastery of CRM platforms - Optimove strongly preferred (Braze, Airship, Leanplum, or similar also welcome).
• Deep understanding of lifecycle mechanics: FTUE, activation funnels, retention drivers, churn indicators.
• Strong analytical skills; comfortable working with dashboards, cohorts, segmentation, and event-based data.
• Operationally strong: structured, reliable, detail-obsessed, and fast.
• Experimentation-driven: you love testing hypotheses and iterating quickly.
• Excellent communicator who works smoothly with Product, Design, Monetization, and BI teams.
• Passion for gaming, player psychology, and creating world-class player experiences.

Why Join Us

• Own the lifecycle and LiveOps engine of a fast-scaling company building a new category: skill-based investing games.
• Work closely with founders and the core leadership team.
• High creative freedom - if it makes sense, you ship it.
• Direct impact on how players progress, compete, and win inside Dividandy.
• Zero bureaucracy. Maximum ownership. Real influence.