דרושים Brand Director בתל אביב

**Theo Grace **| Global eCommerce Jewelry & Fashion Brand

**Theo Grace is a digital-first jewelry and fashion startup redefining personalization as pure style. Co-founded with creative direction from fashion icon Nicky Hilton, we are building a modern international brand on a steep upward curve, scaling rapidly across the U.S. and beyond. We are technology-driven, performance-oriented and deeply focused on crafting pieces that celebrate identity and personal story.

**Responsibilities

****The Role

**As our Brand Marketing Manager, you will own and evolve Theo Grace’s brand across all touchpoints. This is a managerial role, leading brand team and owning the brand function end-to-end. You will shape how the brand looks, feels, and communicates - crafting a clear and consistent narrative that defines who we are, strengthens emotional connection with our customers, and supports our growth as a global brand. Working closely with cross-functional teams, you will ensure cohesive brand execution across marketing, product, website, and communications.

What You’ll Do

• Brand Ownership & Consistency- Lead brand building and evolution, own the brand end-to-end, ensuring a clear, consistent, and recognizable presence across all channels (visual, messaging etc.)
• Messaging: Develop and own messaging frameworks for key moments, launches, and seasonal campaigns; write clear, inspiring briefs and lead brand processes across design, content, product, performance, and web teams
• Campaigns & Launches: Lead cross-channel brand campaigns and launches from concept through execution
• Competitive & Market Insight: Analyze competitors with a strong focus on messaging around seasons, events, and key moments; continuously elevate the brand through market learning and best practices
• Customer & Insight Discovery - Be the voice of the customer, translating U.S. culture, trends, and insights into strong brand messaging, understanding what customers love, why they connect, and how those insights translate into brand communication.
• Brand Content: Lead brand-led content creation across channels, ensuring all content reflects brand voice, values, and quality standards
• Social & Community: Own social media presence and community activity, driving channel strategy, content, engagement, awareness, and credibility
• PR & Partnerships: Manage PR, brand partnerships, and co-marketing initiatives, ensuring consistent, high-quality brand representation
• Team Leadership: Manage, mentor, and develop brand team, providing direction, feedback, and clear
• Cross-Functional Leadership: Lead brand-related processes across design, content, performance, product, and web teams

Requirements

• 3+ years of experience in brand marketing
• Experience managing and developing a team
• Strong storytelling skills with the ability to simplify complex topics
• Detail-oriented, self-directed, and comfortable operating independently
• Ability to own initiatives end to end while collaborating across teams
• Comfortable with scrappy execution and quick iteration in a startup environment

This role is a great match if

• You’re passionate about fashion & Business – you care about how strong narratives drive brand understanding and business results.
• You’re a natural curiosity and strong market awareness
• You’re a strategic thinker who ships – you zoom out to frame the story, then zoom in to execute and deliver.
• You’re naturally independent – you take ownership, run with projects, and don’t wait to be told what to do.
• You jump in when it counts – you're excited to join a small, adaptive team and aren’t afraid to pitch in beyond your lane when needed.
• You’re a confident leader who enjoys building teams, setting direction, and raising the bar